Synter-Media-AI/amazon-dsp-agent
Manage Amazon DSP programmatic campaigns with AI agents via MCP (Amp, Cursor, Claude Desktop, VS Code)
Platform-specific configuration:
{
"mcpServers": {
"amazon-dsp-agent": {
"command": "npx",
"args": [
"-y",
"amazon-dsp-agent"
]
}
}
}Add the config above to .claude/settings.json under the mcpServers key.
[](https://modelcontextprotocol.io) [](LICENSE) [](https://advertising.amazon.com/solutions/products/amazon-dsp)
Programmatic advertising powered by Amazon's shopper data — managed by AI. Open this repo in Amp, Cursor, or VS Code and manage Amazon DSP campaigns — reach shoppers across the open web, streaming TV, and audio with Amazon's unmatched purchase-intent signals.
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Amazon DSP is the only demand-side platform with direct access to Amazon's purchase data. While Google knows what people search for and Meta knows what they like, Amazon knows what they actually *buy*. This makes Amazon DSP's targeting uniquely powerful for reaching in-market shoppers.
DSP extends beyond Amazon.com — your display, video, and audio ads appear on IMDb, Twitch, Fire TV, Ring, Alexa-enabled devices, and thousands of third-party publisher sites through Amazon Publisher Services.
The complexity barrier is high. DSP has orders, line items, creatives, supply sources, audience segments, and async reporting — all with a different API pattern than Sponsored Ads. The $35,000 minimum for self-serve access means most advertisers access DSP through agencies.
An AI agent democratizes access. It navigates the DSP API, builds audience segments from Amazon's shopper data, creates campaigns, and interprets async reports — without needing a dedicated media buyer.
Best for: Brand awareness, reaching Amazon shoppers off-platform, streaming TV (OTT) campaigns, enterprise brands, agencies, retargeting Amazon product viewers across the web.
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